Williamstown Activity Centre Parking Study

Program Summary

Traffix Group was engaged by Hobsons Bay City Council to assist with the preparation of a Parking Strategy for the Williamstown Activity Centre, identified as a Major Activity Centre under the Victorian Government's Melbourne 2030 plan. The centre comprises two distinct areas:

The Douglas Parade/Ferguson Street Precinct is the main retail and commercial area, providing essential services including a supermarket, post office and banks to the local community.
The Nelson Place Precinct is characterised by restaurants, cafés and retail shops, catering for many tourists and local residents attracted to the area. A monthly Sunday market is held at Commonwealth Reserve.

This report reviews the existing relevant policies for the Williamstown Activity Centre and identifies a series of potential initiatives to improve parking conditions within the centre. These relate to the provision and management of parking within the centre in addition to sustainable transport initiatives to reduce the demand for parking and encourage alternative transport modes. The report also reviews initiatives being implemented by other Councils which may be suitable for Hobsons Bay City Council within this centre.

This report identifies the key issues to be addressed in this centre and recommends a series of potential initiatives to improve parking conditions as short-tern, medium-term and long-term measures.